8 Thanksgiving Day Social-media
Paul Chaney |
turned to Black Friday and Cyber Monday sales
promotions, some retailers might overlook the ecommerce
benefits Thanksgiving Day has to offer.
Considering the fact that,
according to comScore, Thanksgiving online purchases in 2013 climbed 21
percent over the previous year, merchants may want to reconsider their
Tips for Using Social Media in Holiday Ecommerce Marketing, I
shared ideas for utilizing social media during the holidays more generally.
Today, I want to hone in on eight low-cost ways to leverage social specifically
1. Communicate on Social Media with Customers about
Spend some time
Thanksgiving Day chatting with your customers on Facebook and Twitter about
what Thanksgiving means to them. Ask customers what they are thankful for,
and share your gratitude with them and for them.
2. Make It Thanksgiving 'Week'
Schedule a series of social
posts for publishing each day during the week of Thanksgiving. Use tools
like Canva and Pixlr to create graphics that accompany the posts. (BrainyQuotes is
a handy resource to find quotes you can include in posts and on graphics.)
3. Engage with Thanksgiving Events
The Macy's Thanksgiving Day
Parade presents an excellent opportunity to interact with others in a live
social conversation on Twitter. It is also an opportunity to promote your
products via creative tweets accompanied by brand-relevant hashtags.
College football, another
Thanksgiving Day tradition, is a time when in-state rivals vie for bragging
rights for another year. If you plan to watch the big game, use it as an
excuse to tactfully promote your brand through the company Twitter channel
and Facebook page.
4. Get a Jumpstart on Black Friday Sales
Previously, I mentioned the
comScore report citing growth in sales on Thanksgiving. With more and more
brands starting Black Friday sales sooner, those numbers are likely to
climb. Consider jumping on the bandwagon and kickoff your Black Friday
promotional efforts early, as well.